Amex Veteran Launches White-Label Bitcoin Debit Card Platform

A new platform for payments processing is looking to capitalize on nascent demand for bitcoin-powered debit card solutions.

Founded in February, Blade Financial is pitching its service to digital currency companies that want to offer debit card services to customers but lack the resources or capabilities to actually launch a product. Such offerings have proved problematic for some startups, and for Blade, this uneven track record is a big business opportunity.

CoinDesk spoke with CEO Ed Boyle, who has previously served as general manager for American Express' prepaid cards unit. Boyle said that the Blade team has decades of experience launching similar products and hopes to leverage this expertise to provide debit cards to an industry he described as very interested in such a solution.

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