Blade: Getting shops to take Bitcoin
Retailer adoption is still a major hurdle facing Bitcoin: In the real world, there are very few shops that are able to accept the digital currency. While companies like Coinbase and Blockchain are building merchant tools to make this easier, Blade has a workaround in the interim. It offers a pre-paid debit card that users can top up with Bitcoin, and then use anywhere that accepts cards. It means crypto aficionados can continue to “pay with Bitcoin” even in shops that have never heard of digital currencies.
CoinDesk reports that the CEO, Ed Boyle, previously served as general manager for American Express’ prepaid cards unit.