With more viewers than ever tuning into digital video services, premium publishers are looking for more ways to get in front of those audiences. With a syndication network built specifically for video, a startup called AirMedia hopes to find new distribution for premium publishers.
AirMedia was founded by RealGravity execs Luke McDonough and Doug Neiman, along with former Nexon and Backtick CTO Lynn Gabbay. After raising about $3.5 million in funding, RealGravity was acquired by Scripps Networks Interactive and became the basis for its internal video player and distribution platform.
But RealGravity also had other clients, and as it became clear that Scripps was focused on it as an internal tool rather than one that would continue to become available to other customers, there became a need for another player out there in the market.
AirMedia hopes to solve several problems for premium video publishers that are being underserved in today’s market. The first is one of distribution and syndication. Premium publishers today are mostly getting views for their videos on their own sites, and are looking for audiences from around the web, but there aren’t a lot of tools for doing so.