Venga, the only complete customer management system for restaurants, announced it has closed a $1 million Series A round. Founded in 2010, Venga has raised a total of $1.65 million.
Led by Militello Capital, the round includes a prestigious roster of industry executives, restaurant groups and angel investors. They include: Think Food Group (Jose Andres’ restaurant group), Big Red Ventures (Cornell University’s venture fund), Bill and Pat Anton (founders of Anton Airfood), Philip Cummins (partner, Innovative Dining Group), Gus DiMillo (owner, Passion Food Hospitality), Brad Zions (co-founder, Lemonade Restaurants), Alicia Aloe (founder, RezSource), Jodie McLean (President and Chief Investment Officer, EDENS), and various angels.
Venga’s patent-pending technology automatically links restaurants’ point of sale systems and reservation systems (such as OpenTable®). In doing so, it connects purchases to the individual guests who made them to seamlessly build profiles on individual guests’ habits and preferences. Restaurants use this information to increase visit frequency, customer satisfaction, and spending through targeted email campaigns and personalized service. To date, they’ve tracked over $160m in spending and created over 6 million guest profiles. Restaurants using Venga have seen an ROI exceeding 650%.