Santa Monica-based Tapiture is picking up steam.
After appearing on both Built In LA and Business Insider's "Top startups to watch in 2015" lists, Tapiture's CEO, John Ellis, confirmed on Tuesday they have raised $2.75 million as part of their Series A round.
Previously described as the Pinterest for men, Tapiture has continued to grow since its first round of seed funding in February 2014. Ellis says the newly acquired funds will go directly towards growing their brand and user base.
While still targeting the 25-45 year old demographic, Tapiture has expanded past the "men only" label. The site makes it simple to discover, share, and buy anything on the internet. And while most users are visiting the site to kill time, the company has continued to captivate its growing user base.